THE CUSTOMER
Car company Van der Wal en Zonen has no less than 100 years of experience in B2B sales. Because export in the Netherlands was still in its infancy, the family business looked for a solid partner to expand its foreign network. Managing director Chris found it in ADESA.
THE CHALLENGE
ADESA’s international expertise and exports are a big advantage for Van der Wal en Zonen. “Moreover, our cooperation is a win-win situation. We don’t have to worry about expanding an international sales market, and ADESA increases its offering with Dutch trucks.”

“ADESA GIVES OUR EXPORTS A BOOST.”
WHY ADESA
01. Efficiency first
“Accessibility and ease of use are the platform’s greatest strengths for us,” Chris explains. “Thanks to the IT link with the COTW system, the procedure is largely automatic. The large buyer network and the smooth administration around exports and sales are also plus points.”
02. No cure, no pay
“We usually opt for ‘Buy Now’ auctions where the validity period of the bids is less relevant,” Chris explains. “About the time frame in which we receive the results of the auctions, we are super satisfied: barely 15 minutes after the end, the results roll in. The ‘no cure, no pay’ principle gives extra peace of mind.”
03. Supply and demand
“Because of the large supply on ADESA, buyers have a lot of choice,” says Chris. “That depresses prices, so we sometimes have to adjust our desired asking price. Fortunately, ADESA matches supply and demand excellently, and we benefit from the fact that Dutch cars are in demand.”
THE RESULT
Van der Wal praises the cooperation. “ADESA is a professional sales platform with first-class service and local support. Its extensive network increases sales opportunities considerably. We therefore see our cooperation as rosy. What would complete the picture would be for ADESA to provide us with information on international developments and how these translate into sales opportunities.” Are you curious to what ADESA can mean for your company? Contact one of our sales executives and ask for a FREE consult.
“ADESA’S EXTENSIVE NETWORK GREATLY INCREASES SALES OPPORTUNITIES.”